E-commerce
Nomad Tribe Swim
Visit the websiteNomad Tribe Swim’s Shopify store gains a reliable foundation and a refined browsing experience. Collections, product variants and marketing tools come together in a more coherent shopping journey.
Project contributors
- Client
- Nomad Tribe Swim
- Delivery
- Work carried out in 2026
- Engagement duration
- 2 months
Technologies
Shopify
Marketing automation
Klaviyo
Google Tag Manager
Node.js
The challenge
Update a Shopify theme that had become unstable and incompatible, then improve navigation and the shopping journey while retaining the existing store.
The solution
Romain and Aymeric stabilised the theme, then improved collection browsing, colour and variant selection on a single page, and cross-selling. The work also covers the newsletter and requested marketing integrations, including Klaviyo and Google Tag Manager.
Stabilising the foundation before improving the journey
The work began by addressing the Shopify theme’s instabilities and incompatibilities. This update provided a more reliable foundation for improving the store experience.
Changes cover collection browsing, colours and variants brought together on a single page, and cross-selling. The newsletter and requested integrations complement the work on the shopping journey.
Romain and Aymeric completed this two-month engagement in 2026. The store is live and operational.
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Your custom e-commerce project
Audit, scoping and prototype
We clarify your offer, customers, objectives and constraints, then create an initial clickable prototype of the purchase journey.
Catalogue and purchase journey
We structure the categories, products, variants, filters, basket and checkout to make discovery and purchasing simple on every screen.
Conversion-focused UX/UI design
We translate your identity into a custom experience that builds trust, showcases the products and reduces friction through to payment.
E-commerce development and CMS
We build the shop and configure a tailored administration interface for managing products, content, orders and day-to-day operations.
Payments, delivery and automations
We configure Shopify Payments and payment methods suited to your store: TWINT, Apple Pay, Google Pay, Shop Pay and credit and debit cards, depending on your markets and your store’s eligibility. We also configure delivery methods, the automations included in the project scope and the integrations your business needs.
Testing, tracking and launch
We test the catalogue, basket, payment and conversion tracking, then configure the hosting, domain and production launch.
Subscriptions and business integrations
(Optional)Depending on your model, we can add subscriptions, CRM or ERP connections, logistics tools and advanced business automations.