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Behind the scenes of Loyal
From Wallet cards to the merchant’s phone: the choices behind Loyal, bringing together digital loyalty, AI, anonymised data and simplicity at the counter.

Practical analysis to help you make better decisions, design and evolve your digital products.
4 articles · All
From Wallet cards to the merchant’s phone: the choices behind Loyal, bringing together digital loyalty, AI, anonymised data and simplicity at the counter.

From the first references to the independence offered by Payload CMS: a month of collaboration with Lyndon Vouilloz, Aymeric and Romain to create the LV Digital Marketing website.


Budget, apps, design, conversion and maintenance: how to choose between a Shopify theme and a custom experience connected to Shopify.


Budget, timing, independence, performance and evolution: an honest comparison for choosing the right foundation for your next website.
