E-commerce
Hella
Visit the websiteA website that extends the Hella salon experience through services, booking and an online shop. Customers can explore the salon, book their next appointment and purchase their favourite products.
Project contributors
- Client
- Hella
- Delivery
- Development time
- Under four months
Technologies
Next.js
React
Shopify
The challenge
Carry the salon’s premium experience into an accessible digital experience that brings the brand, services, booking and online sales together.
The solution
A custom e-commerce experience built with Next.js and React, connected to Shopify and designed around a smooth purchase journey, subscriptions and repeat purchases.
From the salon to a complete digital experience
Hella wanted to carry the salon experience into a digital experience that felt both premium and accessible. After visiting the salon to understand its atmosphere, we brought the brand, its services and online sales into a single journey through an interactive prototype provided free of charge before the proposal was signed. This initial concept convinced Hella and laid the foundations for the final website.
- Presentation of the Hella brand and identity.
- Services and booking brought together in a clear journey.
- Contact information and FAQs made easy to find.
- An online shop integrated into the same experience.
A custom-built premium experience
We combined examples from leading brands in Switzerland and Europe with Hella’s logo and colour palette to create an art direction distinctive to the salon.
- Leading examples from the Swiss and European markets analysed.
- Effective visual codes from the beauty sector identified.
- Hella’s logo and palette translated into a distinctive art direction.
- A clear, accessible experience on every screen.
A frictionless purchase journey
We advised Hella on the shop structure and services that could simplify repeat purchases, from choosing a product through to delivery.
- Direct access to products and a simpler path to the basket.
- Subscriptions offered with a discount on product prices.
- Automated monthly payments for repeat purchases.
- Automated delivery of beauty essentials.
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Your custom e-commerce project
Audit, scoping and prototype
We clarify your offer, customers, objectives and constraints, then create an initial clickable prototype of the purchase journey.
Catalogue and purchase journey
We structure the categories, products, variants, filters, basket and checkout to make discovery and purchasing simple on every screen.
Conversion-focused UX/UI design
We translate your identity into a custom experience that builds trust, showcases the products and reduces friction through to payment.
E-commerce development and CMS
We build the shop and configure a tailored administration interface for managing products, content, orders and day-to-day operations.
Payments, delivery and automations
We configure Shopify Payments and payment methods suited to your store: TWINT, Apple Pay, Google Pay, Shop Pay and credit and debit cards, depending on your markets and your store’s eligibility. We also configure delivery methods, the automations included in the project scope and the integrations your business needs.
Testing, tracking and launch
We test the catalogue, basket, payment and conversion tracking, then configure the hosting, domain and production launch.
Subscriptions and business integrations
(Optional)Depending on your model, we can add subscriptions, CRM or ERP connections, logistics tools and advanced business automations.