Hella
In under four months, we created a complete digital experience for Hella that brings the salon, its services, booking and online shop together.
- Client
- Hella
- Delivery
- Development time
- Under four months
- Technologies
Next.js
React
Shopify
The initial challenge
Carry the salon’s premium experience into an accessible digital experience that brings the brand, services, booking and online sales together.
The solution delivered
A custom e-commerce experience built with Next.js and React, connected to Shopify and designed around a smooth purchase journey, subscriptions and repeat purchases.
Behind the scenes of the project
From the salon to a complete digital experience
Hella wanted to carry the salon experience into a digital experience that felt both premium and accessible. After visiting the salon to understand its atmosphere, we brought the brand, its services and online sales into a single journey through an interactive prototype provided free of charge before the proposal was signed. This initial concept convinced Hella and laid the foundations for the final website.
- Presentation of the Hella brand and identity.
- Services and booking brought together in a clear journey.
- Contact information and FAQs made easy to find.
- An online shop integrated into the same experience.
A custom-built premium experience
We combined examples from leading brands in Switzerland and Europe with Hella’s logo and colour palette to create an art direction distinctive to the salon.
- Leading examples from the Swiss and European markets analysed.
- Effective visual codes from the beauty sector identified.
- Hella’s logo and palette translated into a distinctive art direction.
- A clear, accessible experience on every screen.
A frictionless purchase journey
We advised Hella on the shop structure and services that could simplify repeat purchases, from choosing a product through to delivery.
- Direct access to products and a simpler path to the basket.
- Subscriptions offered with a discount on product prices.
- Automated monthly payments for repeat purchases.
- Automated delivery of beauty essentials.
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